Cycling is a fast growing sport in the Philippines, its popullarity as an outdoor sport has grown exponentially over the past 10 years. The community is now a consirable market force, with unquestionable sustainability and formidability as a niche market.
In the past 2 years as much as thirthy thousand bike enthusiasts participate In an annual get together bike ride in Metro Manila alone. It is estimated by stakeholders in the cycling business circles that there are as much as 300 hundred thousand bike enthusiast that own bikes that are in the P50,000 to P150,000 price range. These are weekend warriors, hobbyists, and enthusiasts that spend money to upgrade and buy new parts and accessories on a regular basis to support their biking lifestyle.
As proof of the communities' economic strength and purchasing power, main stream businesses have started capitalizing on this new found marketing gem:
- Bike shops that sell mid to high end bikes and bike parts have mushroomed all over the country.
- Bike brands from the US and Europe are opening shops in the Philippines
- Media publications are created specifically for the biking market
- Major brands use cycling/ biking in advertising campaigns
RideNa is the first and only social network platform of its kind dedicated to cycling. It understands a bikers unique perspective and provides them with all the online resources they need for their real world adventures.
Our mission is to be the the go to website of all bikers--seasoned or begginers, for anything and everything about biking and the biking community.
To support the cost of maintaining a website of this magnitude, we offer opportunities for advertisers to reach-out to the cycling community and to each and everyone of its members through RideNa.com.
RideNa is owned and managed by 747media.ph publication. For advertising rates and to get a copy of our media kit, please visit the website www.747media.ph.